WIFW attracts 13 partners, 103 designers
Indo-Asian News Service
Wednesday, March 18, 2009
Premier fashion organisation, Fashion Design Council of India (FDCI) has
beaten recession blues by having as many as 13 commercial partners and 103
participating designers for the upcoming Wills Lifestyle India Fashion
Compared to last year's spring-summer edition when it had 10 commercial
partners and 79 designers, this time WIFW managed to attract three new
partners and some established fashion designers as well.
The new addition to the list include designers Anamika Khanna, Raghavendra
Rathore, Rocky S, Manish Malhotra, Priyadarshani Rao, Puja Nayyar and many
"We do not believe in the term recession. With our commercial partners giving
us continuous support, we have beaten the recession blues and are all geared up
for this complete business-to-business event," FDCI's president Sunil Sethi said.
"We complete our 10 years in November and today we are celebrating it because
the event is getting bigger and better day by day," he added.
Other than the title sponsor Wills Lifestyle, the other brands associated with the
event this time around as associated sponsors are Fiama Di Wills, Hewlett
Packard, Chivas, Audi, Elle, NDTV Good Times, Big FM, Intercontinental Eros,
Yahoo, Kingfisher, Power Plate and Fedex.
Speaking on the occasion, ITC Lifestyle retailing divisional chief executive Atul
Chand said, "There is beautiful synergy between the organisers and us and due
to this, WIFW is scaling new heights edition after edition."
"The kind of participation we are seeing from all other commercial partners just
makes one thing clear. That the event has grown from strength to strength," he
IT major Hewlett Packard's head of consumer marketing Shubhodip Pal said,
"Carrying forward our philosophy of 'The computer is personal again' and with a
keen eye on style, trends and technology, our products are tailored to address
the lifestyle conscious consumers."
"Our continuous association with the fashion fraternity both in the domestic and
international arena vouches for our commitment towards adding oomph to
technology," he added.
International automobile maker Audi too is a major partner for the event and
according to Audi India's managing director Benoit Tier, the style and
impeccable designs of the cars go well with the fashion week.
"Audi has a strong connection and competence in style and design worldwide.
Our association with the fashion week gives us a platform to blend luxury with
fashion," Tier said.
"We are hopeful of putting up a good show together and you will surely see the
synergy," he added.