NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group.
Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel and want more out every moment in life with both back packing and high flying budgets.
NDTV Good Times presents world-class, aspirational lifestyle programming that advocates living large - giving its viewers affirmative mantras for how to enjoy food both Highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish Travel and Luxury from both far and near. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.
The programming offers fresh, original content while constantly working with new engaging out of the box formats. The channel's presenters each draw in a loyal fan and viewer base who they can even engage through blogs and social networking.
NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards multiple times, NDTV Good Times reaches more than 300,000 households in 11 countries such as US, Canada, Sri Lanka, Australia, UAE and Maldives. Content from NDTV Lifestyle is played not only across several ethnic, third party platforms in Africa and Middle East but also on the mainline lifestyle channels.
The channel is present across all major analogue cable markets & all major DTH platforms in India and enjoys a loyal viewer base as it encourages millions to live the good times every day through unique, innovative and meaningful programming.