“Go Green” seems to be the mantra this season, but how does one begin to make a change?
We suggest you start right from your closet! Organic dyes, non-violent silk and faux leather - there are a whole host of options to choose from the next time you want to be fashionable yet environment friendly!
Beauty
Begin from your skin- choose makeup brands that use mineral pigments, natural ingredients and don’t indulge in animal-testing. Also choose products that are packaged in recycled plastic or renewable materials.
The Body Shop is one such brand that has followed this practice since its inception in 1976. Opt for their fruit shower gels and body lotions that will keep your skin looking soft and supple.
Burt’s Bees Lip Balms are also great for adding a tint of colour to your lips. Using only natural colours as well as naturally occurring ingredients like beeswax, honey and milk, these products promise to keep your lips hydrated throughout the day.
FASHION – CLOTHES AND ACCESSORIES
Internationally, it’s designer Stella McCartney who leads the eco-fashion brigade with her line of organic clothing and faux leather handbags and shoes. She even has a range of eco-friendly sunglasses!
We love her Falabella clutch and the colourful Lomax sandal which proves that eco fashion does not have to be boring!
With fans like Naomi Watts, Kristen Stewart and Cameron Diaz sporting her signature designs, it’s all about supporting sustainable fashion!
And designer brand Gucci too, goes green with their latest eco-friendly designs for men and women.
This new range called “Sustainable Soles” has a range of flats available in blush, taupe and black, and is made of biodegradable plastic instead of leather.
If you like to make a statement with your accessories, consider this! Designer Anya Hindmarch created a special cloth bag emblazoned with a unique message- “Im Not a Plastic Bag.”
And Indian designers aren’t too far behind! Accessories designer Rina Shah has an entire range of vegan bags that promote a cruelty-free culture.
When it comes to clothes, designer Neeta Lulla used the age old handpainted technique of Kalamkari along with vegetable dyes to add a touch of eco-chic to her latest bridal collection.
Designer Joyjit Talukdar also offers a range of intricately detailed dresses and tunics made of bamboo silk and dyed with coffee and tea leaves for a natural hue!
Or go casual with Anita Dongre’s ‘Grassroots” collection that offers maxis, tops and skirts made of Fair trade cotton and chemical-free colours.
So whether its in your clothes, accessories or makeup, shun the artificial elements this season, as you embrace fashion in its purest avatar!
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