Leading market research firm, Harris Interactive, conducted a study called the 2012 Harris EquiTrend in which it has declared, that Mercedes Benz and Honda are the two top auto brands across the United States.
This survey was conducted across people to find out their affinity to a particular brand and this was measured to point the way to favorite auto brands in the United States. German auto makers Mercedes Benz took honors in the luxury segment while Japanese car maker Honda is the leader in general segment.
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