India’s Youngest Lifestyle Channel

NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.

NDTV Good Times presented fresh, original programming that gave its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish travel and luxury from both far and near. The lineup of shows covered every aspect of the lifestyle genre to portray and cater to an increasingly global India.

With the maturing lifestyle space in India at an inflection point, and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again.

In a nutshell, India's oldest lifestyle channel is now it’s youngest. Not just in looks, but even in attitude. NDTV Good Times is about lifestyle programs, content and experiences that excite, encourage and incite the Indian youth to live young and live an awesome life on the edge. It presents interesting food, fashion, travel and destination ideas in a language the young and adventurous Indians can enjoy vicariously and learn to do in real life as s/he lives it up and pushes the limits. The programming of the channel is now more impulsive, interactive and action oriented with a younger and edgier attitude. The new logo, icons, idents and a vibrant and dynamic colour palette are a testament to the channels’ continuing evolution as India’s premier lifestyle entertainment destination.

The channel tag-line is #LiveYoung, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channels’ DNA. It exhorts our viewers to live young, it’s a call to action, it exemplifies what the brand stands for and what it asks of its viewers and consumers. With LiveYoung as the mantra, the channel stays in tune with viewers throughout the week with their dedicated categories such as; ‘Good Night with Good Times’, ‘Good Food with Good Times’, and ‘Good Travel with Good Times.

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for the last two consecutive years, NDTV Good Times is beamed directly across international markets such as US, UK, Singapore, Sri Lanka, Mauritius and Maldives. Content from NDTV Lifestyle is played not only across several ethnic, third party platforms in Africa, Middle East & Europe but also on the mainline lifestyle channels across the world. The Channel is present across all major analogue cable markets & all six DTH platforms in India.

For information or query please contact: info@ndtvgoodtimes.com

Corporate Address:
NDTV Lifestyle Limited
207, Okhla Industrial Estate Phase 3
New Delhi 110020
Ph: 91-11-46176300

NDTV Good Times expands presence in US

Making the South Asian lifestyle trends available to the US audience, NDTV Limited, India’s leading Media and Entertainment Company, has now launched NDTV Good Times on DirecTV, Inc., No 1 satellite TV service in US.

The US has been keenly following the trends emerging in South Asia – right from politics to business to lifestyle. NDTV 24×7 is already available on DirecTV, and now with Good Times, the US audiences will get a complete insight into all what India has to offer.

The launch of NDTV Good Times on DirecTV’s International programming platform aims to give the South Asian audience in the US a memorable television experience while strengthening the commitment to providing the highest-quality programming.

It’s available on DirecTV, a DTH platform.

For more information on how to receive the NDTV channels customers should call 1-800-378-4179 or visit www.directv.com

 
BEYOND BINDIS
India has put the bling back into business of global fashion. Leading luxury bands have declared the very Indian hot pink and saffron the new black and tunics with gold sari borders are quite covetable couture items of the moment. While India inspired scarves with Sanskrit verses wind themselves around celebrity necks, the international luxury industry too finds its Blahniked stilettoes in the next promised land of retail hedonism.
BEYOND BOLLYWOOD
India is all about BIG TIME BLING! The Indian extraveganza has never been so enormously eye-popping as it is today. Over the top, expectations combine with spectacular salaries to fuel social ambitions and a celebatory style that is indulgent, ostentatious and completely hedonistic. Big ticket weddings, fabulous festivals and cinematic opulence lend a reel life take on the art of living.
BEYOND CURRIES
Banish the balti and trash the tikka. Indian cuisine is far more evolved and sensous than the ubiquitous curries and kebabs that it has become synonymous with. NDTV Good Times gives you a glimpse into Indian cuisine as it is today. Unadulterated tastes, full on feasts and global get togethers - its India done tastefully.
BEYOND KAMASUTRA
Positions, postures, pictures - reality in the land of the Kamasutra is definitely changing. Indians are loving, living-in and loosening their tongues in a complete makeover of traditional mindsets. This makes great television viewing and NDTV Good Times gets you insights into the changing persona of the great contemporary Indian mind.
BEYOND NIRVANA
Mantras and magic are just so passe in a nouveau India that it is completely caught up with wellness, holistic healing and muscle makeovers! Catch the contemporary take on healing the body and patching up the soul in a set of shows that make a virtue of pampering the self - spiritually and physically. It's all about looking good and feeling great.
BEYOND RAGA
Indian sounds are saying it all. The language of music has completely transformed itself with traditional tunes fusing with contemporary classics. It's art reflecting life yet again. Indian music is currently transitive, experimental, open and alternative. Nothing really sounds the same any more.
BEYOND TAJ
The scope of what India has on offer for its tourists is really quite mind boggling. A kaleidoscope of experiences,a spectrum of natural beauty, and monuments that provide a panorama of historical perspectives. Yet, a lot of these treasures escape the beaten "touristy trade routes". On the other hand, Indian are now firmly declaring their globe trotting status as they "do" Turkey with as much ease as Taiwan. NDTV Good Times creates a collection of shows that reveal the secrets in the destinations throughout the length and breadth of the country and beyond.
 
 
 
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