NDTV Good Times expands presence in US

Making the South Asian lifestyle trends available to the US audience, NDTV Limited, India’s leading Media and Entertainment Company, has now launched NDTV Good Times on DirecTV, Inc., No 1 satellite TV service in US.

The US has been keenly following the trends emerging in South Asia – right from politics to business to lifestyle. NDTV 24×7 is already available on DirecTV, and now with Good Times, the US audiences will get a complete insight into all what India has to offer.

The launch of NDTV Good Times on DirecTV’s International programming platform aims to give the South Asian audience in the US a memorable television experience while strengthening the commitment to providing the highest-quality programming.

It’s available on DirecTV, a DTH platform.

For more information on how to receive the NDTV channels customers should call 1-800-378-4179 or visit www.directv.com

India’s Premier Lifestyle Channel

NDTV Lifestyle is an innovative full-service production company based in New Delhi, which is responsible for creating and producing original programmes for both Indian and international broadcasters. Our catalogue of lifestyle and factual content includes formats and finished series. NDTV Lifestyle has produced all the programmes for NDTV Good Times – India’s first lifestyle channel. The channel is for the global and urban audience with a connect with India. From health and fashion to food, travel and luxury, NDTV Good Times is India’s everyday lifestyle expert.

Launched in September 2007, the channel targets a largely cosmopolitan, socially upbeat audience that is young and increasingly affluent, with an inclination towards better living. The programmes are presented with style, wit and intelligence by hosts who are experts in their field.

Within four months of its launch, the channel has won accolades. It was adjudged ‘Best Fashion and Lifestyle Channel’ at the INDY’s Awards, 2008, which have been instituted for excellence in mass communications, advertising and branding. NDTV Lifestyle has also produced award-winning programmes for other channels in the NDTV Group portfolio like NDTV Profit (business), NDTV 24X7 (news) and NDTV India (Hindi news).

NDTV Lifestyle is a part of the NDTV Group. The NDTV Group is India’s leading broadcaster and producer of news and current affairs programmes. It has 20 years of experience in the television industry and is widely recognised as the pioneer in news and television in India. It has the unique distinction of being the market leader in the news sector along with being the most trusted media brand. The NDTV Good Times channel leverages the editorial credibility and quality of the NDTV Group and fuses it with the strong lifestyle aspirations of the contemporary Indian. It offers original content that draws viewers looking for an entertaining experience.

We welcome the chance to discuss with you about our international co-production, acquisition and development opportunities. Should you be interested in the following:

1. Seeking finished lifestyle series
2. Distribution opportunities for our programmes
3. Producing and working together

Please drop an e-mail to:
Atul Seth at

Corporate Address:
NDTV Lifestyle Limited,
207, Okhla Industrial Estate Phase 3
New Delhi 110020
Ph: 91-11-46176300

Please take a look at our website for information about our current productions and available series.


India has put the bling back into business of global fashion. Leading luxury bands have declared the very Indian hot pink and saffron the new black and tunics with gold sari borders are quite covetable couture items of the moment. While India inspired scarves with Sanskrit verses wind themselves around celebrity necks, the international luxury industry too finds its Blahniked stilettoes in the next promised land of retail hedonism.
India is all about BIG TIME BLING! The Indian extraveganza has never been so enormously eye-popping as it is today. Over the top, expectations combine with spectacular salaries to fuel social ambitions and a celebatory style that is indulgent, ostentatious and completely hedonistic. Big ticket weddings, fabulous festivals and cinematic opulence lend a reel life take on the art of living.
Banish the balti and trash the tikka. Indian cuisine is far more evolved and sensous than the ubiquitous curries and kebabs that it has become synonymous with. NDTV Good Times gives you a glimpse into Indian cuisine as it is today. Unadulterated tastes, full on feasts and global get togethers - its India done tastefully.
Positions, postures, pictures - reality in the land of the Kamasutra is definitely changing. Indians are loving, living-in and loosening their tongues in a complete makeover of traditional mindsets. This makes great television viewing and NDTV Good Times gets you insights into the changing persona of the great contemporary Indian mind.
Mantras and magic are just so passe in a nouveau India that it is completely caught up with wellness, holistic healing and muscle makeovers! Catch the contemporary take on healing the body and patching up the soul in a set of shows that make a virtue of pampering the self - spiritually and physically. It's all about looking good and feeling great.
Indian sounds are saying it all. The language of music has completely transformed itself with traditional tunes fusing with contemporary classics. It's art reflecting life yet again. Indian music is currently transitive, experimental, open and alternative. Nothing really sounds the same any more.
The scope of what India has on offer for its tourists is really quite mind boggling. A kaleidoscope of experiences,a spectrum of natural beauty, and monuments that provide a panorama of historical perspectives. Yet, a lot of these treasures escape the beaten "touristy trade routes". On the other hand, Indian are now firmly declaring their globe trotting status as they "do" Turkey with as much ease as Taiwan. NDTV Good Times creates a collection of shows that reveal the secrets in the destinations throughout the length and breadth of the country and beyond.


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