In this photo provided by StarPix, Marisa Miller models a Harlequin Fantasy Bra designed exclusively for Victoria's Secret by Damiani in New York, Monday, Oct. 26, 2009. Valued at $3 Million, the Harlequin Fantasy Bra features a very rare, 16 carat heart shaped champagne diamond pendant. Surrounding this jewel are more than 2,300 brilliant cut white, champagne and cognac colored diamonds. The weight of the entire bra totals nearly 150 carats. (Photo: AP)

The bra can be worn in five ways: strapless, halter, crossback, one-strap or classic. The bra will be on display during the Victoria's Secret Fashion Show on December 1 on CBS. (Photo: AP)

"The diamonds are in a harlequin pattern and contain white, champagne and cognac colored diamonds. There is also a 16-carat heart shaped champagne diamond pendant dangling in the middle. It is surprisingly comfortable," supermodel Miller reportedly told People magazine in an interview. (Photo: AP)

2008: Over the years, the Victoria's Secret Fantasy Bra has acquired an iconic status and its unveiling is a much awaited event in the fashion world. Before Miller, this jewel laden intimate wear has been worn by some of the most well known celebrities and models. In 2008, supermodel Adriana Lima was seen in the Black Diamond Fantasy Miracle Bra created by jeweler Martin Katz. The bra had 3,575 black diamonds, 117 certified one carat white round diamonds and 34 rubies. Two black diamond drops weighing a total of 100 carats hung from the bra. It was priced at $5 million.

2007: Caymanian fashion model Selita Ebanks was the face of the 2007 Holiday Fantasy Bra that included a thong, garter, cuff bracelet and matching barrette with a holly and poinsettia theme. The embroidered push-up bra was created by jeweler Mouawad who used diamonds, rubies, emeralds and yellow sapphires worth $4.5 million.

2006: It set Hearts on Fire. Literally. The 2006 Fantasy Bra was worth $6.5 million and was studded with more than 2,000 Hearts on Fire diamonds with a 10-carat diamond brooch centerpiece. Czech model, and a former Victoria's Secret Angel, Karolína Kurková graced the outfit this year.

2005: Gisele Bundchen modelled the 2005 Sexy Splendor Fantasy Bra which was done in 18K white gold with over 2900 pave set diamonds, 22 ruby gemstones and a massive 101 karat diamond. The bra was priced at a whopping $12.5 million.

2004: This year's jewel-studded innerwear masterpiece was called Heavenly 70 Fantasy Bra, and rightfully so. It featured 70-carat pear-shaped diamond in the center and 2,900 pave diamonds in an 18-carat white gold setting, all put together by jeweler Mouawad. Priced at $10 million, the bra reportedly took over 275 hours of labour to make. It was presented by supermodel Tyra Banks.

2003: A very gorgeous lady, Heidi Klum, modelled the 'The Very Sexy Fantasy Bra' by Mouward in 2003. It was a departure from the traditional flowery designs and used geometrical patterns instead. 'The Very Sexy Fantasy Bra' also featured the second-largest rough cut diamond found in the world at the time. It was priced at $11 million.

2002: Karolína Kurková modelled the 2002 Star of Victoria Fantasy Bra, costing $10 million. It featured the Star of Victoria diamond from Mouawad and had 1,150 rubies, 1,600 emeralds and a centerpiece of the Victoria diamond: a 60-carat flawless pear-cut stone.

2001: In 2001, Heidi Klum wore the Heavenly Star Bra that was made of a 90-karat flawless diamond, as well as thousands of sapphires and diamonds. The cost - a cool $12 million.

Before 2001, the Fantasy Bra was modelled by Claudia Schiffer in 1996 (Million Dollar Miracle Bra, cost $1 million), in 1997 by Tyra Banks (Diamond Dream Bra, cost $3 million), in 1998 by Daniela Pestova (Dream Angel Fantasy Bra, cost $5 million), in 1999 by Heidi Klum (Millennium Bra, cost $10 million) and in 2000 by Gisele Bundchen (Red Hot Fantasy Bra, cost $15 million). The $15 million price tag earned the 2000 set a place in the Guiness World Records as the most expensive items of lingerie ever created.