Lakme Fashion Week (LFW) hosted its seventh model auditions for the Spring Summer 2010 season recenly at the Grand Hyatt, Mumbai.
The response to the audition was overwhelming with 332 models (215 male models and 117 female models) contesting from across the country. It was open to all new and aspiring models who met the qualifying criteria. However, after two rounds of short listing by fashion industry experts, only 8 male models and 7 female models made it to the final selection.
The aspirants were evaluated by an eminent panel of judges comprising of designers Manish Malhotra, Nachiket Barve and Rocky S; show directors Anu Ahuja and Lubna Adams; ace photographer Jatin Kampani along with Anil Chopra, Advisor- Lakme and Vikram Raizada, Vice President and Head of Fashion-IMG India. They made their decision based on the model's attitude, confidence and talent to endorse designer collections with elegance and grace.
According to Anil Chopra, Advisor- Lakme, "Lakme Fashion Week continues to promote excellence in quality and add new dimensions to Indian fashion. Through model auditions, it aims to explore and encourage the best modeling talent to walk for India's most coveted fashion platform."
"LFW's success as a launch platform for models was apparent today by the number of aspiring male and female models who came for the audition", added Vikram Raizada, Vice President and Head of Fashion-IMG India.
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